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Windows Phone overtakes iPhone in world's largest smartphone market

Analysts repeatedly harp on how important China is for Apple’s iPhone. The Cupertino, California-based consumer electronics giant’s iPhone 4S launched in China earlier this year but despite reports of continuing negotiations, China Mobile — the world’s largest telecom carrier — still does not offer Apple’s iPhone to its massive subscriber base. But as Apple continues its efforts to make headway in the world’s largest smartphone market, an underdog has reportedly taken an early lead.

According to Michel van der Bel, chief operating office at Microsoft for the Greater China region, Microsoft’s Windows Phone market share now sits at 7% in China. At last count, Apple’s share of the smartphone market in China was 6%, Emerce reports.

“We have only just begun,” van der Bel said. He continued, noting that the combination of Windows Phones and Windows 8 tablets will help Microsoft succeed in the Chinese market. “Our smartphone and tablet-pc are hybrid, making them suitable for the consumer, but also easy to insert within an existing company infrastructure. This will allow us to better anticipate the consumerization of IT than many competitors.”

The first Windows Phone-powered smartphone for the Chinese market launched less than two months ago.

[Via WMPoweruser]


Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.

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