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Weak demand for Windows Phone 8 devices expected

Windows Phone 8 Demand 2012

While Windows 8 has been the center of attention lately when it comes to Microsoft (MSFT), the company has another major operating system update ready to roll out. Microsoft on Monday showcased Windows Phone 8 as the version of its mobile platform that will finally take off after more than two years crawling along at the bottom of the smartphone food chain, but not everyone is convinced. According to a new report, original equipment manufacturers in Taiwan are not expecting strong demand for smartphones powered by the newly updated mobile platform.

Unnamed industry sources tell Digitimes that “market demand for [Windows Phone 8] smartphones is not expected to be considerably large.” The anonymous industry watchers cite strong competition from Apple’s (AAPL) iPhone and various Android models as one of the reasons sales will likely be slow, and they also state that the learning curve involved with a potential switch to Windows Phone will be a barrier.

Smartphones powered by Windows Phone 8 are expected to begin rolling out in early November, and BGR recently reviewed the HTC Windows Phone 8X, which will be among the first new flagship Windows Phones to launch.

Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.