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Apple to continue dominating ultra-thin notebook market following Windows 8 launch

Despite the launch of Windows 8 later this year and the wave of ultra-thin Microsoft-powered notebook computers that will accompany the new operating system, Apple will continue to dominate the ultra-thin portable PC market through 2012 according to a new report. Digitimes Research, the analyst arm of industry watcher Digitimes, on Thursday issued a report suggesting Apple’s popular MacBook Air series of laptops accounted for 50% of global ultra-thin notebook shipments last quarter in spite of the continued ultrabook push across numerous PC vendors.

While the buzz surrounding Microsoft’s Windows 8 platform continues to grow, Digitimes Research still expects shipments of Apple’s MacBook Air to outnumber the combined shipments of all Windows-powered ultrabooks following the launch of Microsoft’s new OS.

“Apple’s ultra-thin MacBook series products (MacBook Air) already account for 50% of global notebook shipments that feature an ultra-thin design in the second quarter and Apple’s MacBook Air shipments in the fourth quarter are still expected to surpass the combined shipments of the non-Apple notebook brand vendors’ ultrabook and ultra-like notebook products,” Digitimes Research senior analyst Joanne Chien noted.

Apple announced updates across its MacBook Air line during its annual Worldwide Developer Conference last month.

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Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.