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More than half of U.S. consumers haven’t even heard of Windows 8, according to study

Published Oct 29th, 2012 4:01PM EDT
Windows 8 Demand Study

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Microsoft (MSFT) is betting big on Windows 8 as the platform that will propel it into the post-post-PC era, but the software giant has a lot of work to do according to a recent study. In a poll of 1,200 adults in the United States conducted by The Associated Press and market research firm GfK, more than half of respondents had never even heard of Windows 8. Of those who did know about the new Microsoft operating system, 61% had little or no interest in buying a new computer that runs Windows 8 and only 35% thought it would be an improvement over earlier versions of Windows. Microsoft launched Windows 8 and Windows RT this past Friday alongside its new Surface tablet.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.