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Watch this: A fantastic hour-long video interview with Apple CEO Tim Cook

Tim Cook Interview

Apple fans loved it, investors were impressed and iPhone haters struggled to find anything of substance to complain about — in other words, Apple’s huge late-summer event was a success on all fronts. There was so much news to pack into the event that CEO Tim Cook skipped over his typical state of the Apple union notes and jumped right into the meat of the presentation, unveiling the brand new iPhone 6 and iPhone 6 Plus smartphones the world had been waiting for.

Cook and his fellow executives went on to announce Apple Pay and the Apple Watch, and they covered a few other items of note as well, but there was plenty more to discuss than what could fit into a single press conference. As such, Cook joined The Charlie Rose Show on Friday and took part in a huge interview, which has now been posted online in its entirety.

The interview was released in bits and pieces online on Friday, but now the entire 54-minute segment has been made available on Hulu. It is absolutely worth watching, whether you’re an Apple fan or not, and it’s embedded below in its entirety.

DON’T MISS: Which new iPhone 6 model is right for you? Here’s the easiest way to find out

Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.

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