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Tablet owners in the U.S. expected to total 89.5 million in 2014, Apple to own 68% of market

By the end of 2014, there will be 89.5 million tablet owners in the United States according to a new forecast, meaning one in three web-connected Americans will own a tablet. Of those 89.5 million people, 68% will own iPads. Market research firm eMarketer recently published its tablet forecast for the next three years and it determined that tablet growth will slow over the coming years, as will iPad sales. The firm estimates that there will be 33.7 million tablet owners in the U.S. by the end of 2011. That number will grow 62.8% to 54.8 million in 2012, and another 37.9% to 75.6 million by the end of 2013. Growth will then drop to 18.3% in 2014 according to eMarketer. Over the same period of time, the firm sees Apple’s market share in the U.S. dropping from 83% in 2011 to 76.4% next year, and then further declining to 68% in 2014. Two tables detailing eMarketer’s predictions follow below.


Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.

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