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Tablet and e-book ownership nearly doubled during holiday season

Dan Graziano
January 23rd, 2012 at 1:40 PM

Pew Research conducted a pre-holiday survey among people age 16 and older between November 16th and December 21st, and two additional surveys of adults age 18 and older in January. The data found that during the holiday gift giving season, sales of tablets and eBook readers nearly doubled from 10% to 19%. In the same time frame, the number of Americans owning at least one of these devices jumped from 18% to 29%. More than 33% of those living in households earning more than $75,000 a year own a tablet, with almost a third of those with college educations or higher owning the device. The eReader data revealed that more woman own the devices than men and those with both a high level of education and income showed the highest percentage of ownership.


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