Click to Skip Ad
Closing in...

Legere sends AT&T a very special valentine

Updated Dec 19th, 2018 8:45PM EST
T-Mobile Breakup Letter Campaign

If you buy through a BGR link, we may earn an affiliate commission, helping support our expert product labs.

No two companies love one another more right now than AT&T and T-Mobile, which is why T-Mobile CEO John Legere has taken the extra step this year to send AT&T a Valentine’s Day greeting of his own. On his Twitter feed, Legere posted a picture of a couple passionately kissing along with the tagline “Let’s kiss and break up… with AT&T.” Legere’s latest attempt at starting a meme ties into T-Mobile’s “breakup letter” campaign where customers who switch to T-Mobile can send readymade breakup letters informing their old carriers they’ve been dumped. T-Mobile, which added a very impressive 869,000 postpaid subscribers last quarter, said last month that more than 80,000 switchers have sent breakup letters to their old carriers and we imagine that number has grown quite a bit since then. Legere’s valentine to AT&T follows below.

Brad Reed
Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at BGR.com and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.