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Microsoft’s Surface Pro is now the same price as Apple’s iPad

Published Oct 24th, 2013 11:50AM EDT
Surface Pro Price Cut

Microsoft’s Surface Pro is easily one of the most exciting and unique Windows computers that has ever been created, but unfortunately the device’s sleek design and novel keyboard accessories haven’t translated into big sales. Microsoft took a charge of nearly $1 billion last fiscal year related to unsold Surface RT and Surface Pro inventory, and it dropped each device’s price as well. Now, Microsoft has slashed the Surface Pro’s price again by another $100 as it looks to attract buyers and clear inventory following the Surface Pro 2’s recent debut. Microsoft’s Pro tablet now starts at $699 with 64GB of storage and the 128GB model is available for $799. Interestingly, those prices now align perfectly with Apple’s 64GB and 128GB iPad tablets. The two Surface Pro models were originally priced at $899 and $999 respectively when they first debuted.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.