Hurricane Apple is coming after Spotify, but the beloved music streaming app seems to have a plan to weather the storm. First, per The Verge, Spotify has announced a major media event for May 20th. The press invite doesn’t hint at any details about what Spotify will announce but it is worth noting that this announcement is slotted to happen before Apple is expected to unveil its big new Beats Music relaunch in June.
As for what Spotify might unveil later this month, The Wall Street Journal reports that Spotify has been “laying plans to enter the hotly competitive Web video business and has been in discussions with several digital media players about potential partnerships.” In particular, it seems like Spotify has been trying to lure away talent from YouTube to produce original content. The Journal says that, just like with its music streaming service, Spotify’s video service will offer both free and subscription-based content and may eventually include advertising.
Spotify is expected to come under siege as Apple has reportedly been pushing record companies to end their licensing agreements with the service that allow for a free streaming tier. Ending such a tier would hurt Spotify, although the app does also have an estimated paid 15 million subscribers already.