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Sony Ericsson slammed in Q1; future outlook bleak

In the current economic crisis it’s pretty easy to turn to the default financial climate, decreasing retailer inventories and “weak consumer demand” when things aren’t going great. Well, it’s certainly easier than talking about your lackluster product line, aging designs and your penchant for rehashing old models in favor of variation and innovation. But we digress. Sony Ericsson revealed today that Q1 will most definitely not be the quarter it turns things around and slows its current sales tumble. In fact, it’s looking at a loss in the neighborhood of €340-€390 million ($459 million-$526 million). Still number four in terms of global market share for the time being, the company expects to sell only 14 million handsets between January and March of this year — down from 24.2 million in Q4 2008. That’s no typo; the company expects to sell 10 million fewer handsets in Q1 2009 than it did in the previous quarter. While that figure is horrifying, it certainly goes a great length in explaining why Ericsson might want out of the JV.

[Via Reuters]

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Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.




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