For those who think that Google and Amazon have effectively already won the market for AI home assistants, you might not want to sleep on Apple just yet. Though Siri is not without its fair share of limitations, its functionality and feature-set has improved by leaps and bounds over the past few years. And looking ahead, a report from The Information earlier in the week claimed that Apple has some grand and ambitious plans for its intelligent assistant.
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Specifically, Apple is finally planning to release Siri APIs to developers, at long last paving the way for third-party app integration, an exciting feature which the Amazon Echo already supports. More than that, there are also rumblings that Apple is working on a standalone Siri-based device designed to compete with the Echo and the recently unveiled Google Home. Supposedly, Apple began developing such a device before Amazon even began shipping the Echo.
Sounds intriguing, right? Well, a new rumor from VentureBeat suggests that Apple’s plans for an Echo competitor may be a bit different than initially imagined.
Citing an unnamed source who claims to be familiar with Apple’s plans, VentureBeat reports that Apple’s approach may simply center on a refreshed version of the
The company will build on its enhancements to the
Apple TVannounced last year, which brought the Siri virtual assistant to the set-top box. A new version of the Apple TVwill solve problems with the existing box and remote control, a source familiar with the matter claims.
Apple TVto be just the hub of everything,” the source told VentureBeat.
While the goal of making the
For starters, a device like the Echo is ideally positioned in a centralized location in whatever room a user plans on using it the most. While this may be the living room for some, for others it may be the bedroom or the kitchen. The
As a result, usability issues may also emerge. Think about it: I’m watching a basketball game on
Another point to consider is that some people keep their
Second — and while this obviously doesn’t apply to all users — keeping the
I suppose the underlying question is this: Is an
With WWDC just around the corner, we presumably won’t have to wait too long to find out.