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Samsung seen missing Galaxy S4 sales targets, all to Apple’s benefit

Published Oct 7th, 2013 8:00PM EDT
Samsung Galaxy S4 Sales

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Although Samsung is a wildly profitable company it may be relying on Apple for revenue a lot more than it wants to. Business Insider flags a note written by Jefferies analyst Peter Misek, who says that Samsung is missing its internal sales targets for the Galaxy S4 and thus must rely on its component supply business to keep its earnings up. This is good news for Apple since Samsung had apparently planned to jack up its component prices if the Galaxy S4 had met its sales targets. But now Samsung will likely have to keep its prices lower since it will need Apple’s business to make up for lower-than-expected revenue from smartphone sales.

Brad Reed
Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.