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Video: Samsung takes a bite out of Apple in bizarre new commercial

Updated Jul 5th, 2013 12:57PM EDT
Samsung Commercial Apple Bashing

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It’s never easy to understand foreign television commercials without knowing the local language and culture, but nothing is lost in translation in Samsung’s latest TV spot in Iceland. The ad begins with a man trying repeatedly to make phone calls on his Apple. Not on an iPhone, but on an actual Apple. Needless to say, this doesn’t work out very well and he grows depressed. But then, the man finds himself with a Samsung Galaxy S4 and all his problems are solved — so he dances with four burglars and a sheep to celebrate. The ad closes with the man taking a big bite out of an Apple while holding a Galaxy S4 to his ear, and the sheep seems to approve. The full video can be seen below.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.