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Samsung pounces on Apple Maps app after it strands Australian tourists

Published Dec 12th, 2012 12:30PM EST
Samsung Apple Maps

There was simply no way that Samsung (005930) could resist pouncing on Apple’s (AAPL) latest Maps disaster that left several Australians stranded in the middle of a national park with no access to food or water. CNET Australia reports that Samsung’s always-creative marketing team has posted a new display on Sydney’s George Street featuring a mud-soaked SUV surrounded by several pieces of ragged camping equipment. Next to the vehicle is a sign that reads, “Oops, should have got a Samsung Galaxy S III. Get navigation you can trust.” Samsung has produced several advertisements mocking Apple over the past year, including a spot making fun of iPhone fans waiting in line outside of Apple stores that was recently named the top tech ad of 2012.

Prior to joining BGR as News Editor, Brad Reed spent five years covering the wireless industry for Network World. His first smartphone was a BlackBerry but he has since become a loyal Android user.