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Rogers to begin charging customers without text messaging plans for incoming SMS

Zach Epstein
May 5th, 2009 at 1:45 PM

More news on the messaging front is coming down from Rogers Wireless today as the company prepares to makes a few text-related changes to its service offerings. There has been a rumor going around for quite some time regarding the elimination of free incoming SMS for customers without text messaging plans and it looks like Rogers is finally getting ready to implement the new policy. Beginning July 7th, incoming SMS will run plan-less subscribers 15¢ per message — the same rate as outgoing texts. Customers with text messaging plans will continue to receive unlimited free incoming SMS. Rogers customers will find information to this effect circulated via bill inserts that will begin going out today.

Now before you start to get all crazy, we’ll repeat that this change only applies to those of you without a monthly messaging bundle; leaving the overwhelming majority of you unaffected. In fact, 94 percent of messages sent and received on Rogers’ network will not be affected by this news. Those of you currently without a messaging plan might want to consider catching up with the times; if you send and receive a combined 34 messages or more each month, it would now behoove you to snag the $5 bundle. Two related notes: Rogers is running a promo that provides unlimited free incoming tweets via SMS — whether or not you’re on a text messaging plan — for the remainder of 2009. Also, this policy change does not apply to Fido customers.

Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.




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