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Twitter SMS fever returns to Canada courtesy of Rogers and Fido

Big news today for our friends up north who have been plagued with cold sweats and night tremors ever since November when SMS service was disabled in Canada. When the service was initially killed, Twitter cited billing issues as the reason. It may have taken a while to resolve those issues, but Rogers has just announced a partnership with Twitter that will revive SMS and allow users to both send and receive tweets via text. What’s more, the new deal applies to both Rogers and Fido customers. Canadians, rejoice! Shortcode 21212 has officially been revived and any and all texts exchange will be covered by your SMS plan. In other words, feature phone users no longer have to worry about how to tell all their friends about the string of minutia that combines to make up each day. Woo!

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Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.