RIM to launch six new BlackBerry 10 devices in 2013

By Brad Reed

Published Jan 9th, 2013 2:14PM EST

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Research In Motion (RIMM) has wisely decided not to put all its eggs in the high-end basket and will be releasing a wide range of smartphones selling at different price points this year, FierceWireless reports. At the Consumer Electronics Show this week, RIM CMO Frank Boulben said that his company plans to release six different BlackBerry 10 devices in 2013 that will include phones in the high, medium and low prices ranges. Having low-end BlackBerry 10 devices is particularly crucial for RIM if it wants to expand upon the success it’s had over the past year in emerging markets such as South Africa and Nigeria, where the company is coming under pressure from a flood of low-cost Android handsets.

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Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at BGR.com and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.