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RIM and Microsoft announce Bing will power BlackBerry mobile search and maps

Published May 3rd, 2011 9:55AM EDT

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Just moments ago on stage at BlackBerry World 2011, Microsoft CEO Steve Ballmer and RIM co-CEO Mike Lazaridis (no, the other one is also CMO, dummy) announced a strategic mobile partnership with Microsoft (translation: we’re super scared of Andy Rubin). Starting around the holiday timeframe, Microsoft’s Bing maps and search will be the preferred search and mapping solutions for BlackBerry products. We’re talking about a system-level integration, “far beyond a search box,” RIM said. Check out our live coverage of RIM’s BlackBerry World 2011 keynote for more!

Jonathan S. Geller
Jonathan Geller Founder, President & Editor-in-chief

Jonathan S. Geller founded Boy Genius Report, now known as BGR, in 2006. It became the biggest mobile news destination in the world by the end of 2009, and BGR was acquired by leading digital media company PMC in April 2010.

Jonathan is President of BGR Media, LLC., and Editor-in-chief of the BGR website.

What started as a side project at the age of 16, quickly transpired into 24-hour days and nights of sharing exclusive and breaking news about the mobile communications industry. BGR now reaches up to 100 million readers a month through the website, syndication partners, and additional channels.