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RIM and Microsoft announce Bing will power BlackBerry mobile search and maps

Just moments ago on stage at BlackBerry World 2011, Microsoft CEO Steve Ballmer and RIM co-CEO Mike Lazaridis (no, the other one is also CMO, dummy) announced a strategic mobile partnership with Microsoft (translation: we’re super scared of Andy Rubin). Starting around the holiday timeframe, Microsoft’s Bing maps and search will be the preferred search and mapping solutions for BlackBerry products. We’re talking about a system-level integration, “far beyond a search box,” RIM said. Check out our live coverage of RIM’s BlackBerry World 2011 keynote for more!

Jonathan Geller is the founder of Boy Genius Report, now known as BGR, and one of the biggest tech & mobile destinations in the world.

BGR was acquired by leading digital media company PMC in April 2010 and Jonathan is President and Editor-in-chief of BGR Media, LLC. Jonathan was named to Forbes' coveted 30 under 30 list in 2016, and frequently appears as a commentator on news channels such as CNBC, Fox News, ABC News and Bloomberg.

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