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RIM acquires The Astonishing Tribe (TAT), the SWAT team of UI design

RIM’s upcoming QNX-based OS is about to get a swift kick in the UI, as the company announced its acquisition of The Astonishing Tribe on Thursday. Also known as TAT, the team is renowned for its stunning UI work that often includes unique concepts that never manage to find their way to production devices. While TAT has done a great deal of work across several markets including automotive and consumer electronics, mobile platforms user experiences is where they shine and as any BlackBerry user will tell you, RIM needs a lot of help in that department. Well, BlackBerry fans… help has most definitely arrived because TAT is as good as it gets. We can’t wait to see what this talented team of seasoned veterans can do for the PlayBook and for RIM’s future phones.

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Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.