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RIM acquires The Astonishing Tribe (TAT), the SWAT team of UI design

RIM’s upcoming QNX-based OS is about to get a swift kick in the UI, as the company announced its acquisition of The Astonishing Tribe on Thursday. Also known as TAT, the team is renowned for its stunning UI work that often includes unique concepts that never manage to find their way to production devices. While TAT has done a great deal of work across several markets including automotive and consumer electronics, mobile platforms user experiences is where they shine and as any BlackBerry user will tell you, RIM needs a lot of help in that department. Well, BlackBerry fans… help has most definitely arrived because TAT is as good as it gets. We can’t wait to see what this talented team of seasoned veterans can do for the PlayBook and for RIM’s future phones.


Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.

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