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NPD Group: Apple to sell over 4 million Macs in fourth quarter

Updated Dec 19th, 2018 6:56PM EST

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According to new projections issued by market research firm NPD Group, Apple is poised to break its previous quarterly sales record. For the first time, Apple’s Mac unit sales are set to surpass the 4 million mark, with fourth quarter totals expected to fall in the range of 4.1 to 4.3 million. Apple’s new MacBook Air will apparently play a big role in Apple’s record-breaking quarter, and early demand for the sleek laptop makes solid sales a foregone conclusion. NPD’s numbers, if met, will represent remarkable year-over-year growth of approximately 22% to 28%. Apple is also expected to sell between 18.5 million and 19.5 million iPods during the December quarter.


Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.