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Nexus 7 sales soared in 2012, but still fell short of iPad mini and Kindle Fire

Published Feb 19th, 2013 5:50PM EST
Nexus 7 Sales

Google (GOOG) doesn’t reveal sales figures for its Nexus smartphones and tablets, however that hasn’t stopped people from speculating and trying to figure out just how many devices the company has sold. Mobile industry analyst Benedict Evans crunched numbers from ASUS (2357), the manufacturer of the Nexus 7, and found that Google likely sold between 4.5 million to 4.6 million units of its flagship 7-inch tablet. The estimates were derived using overall tablet sales reported by ASUS and various statements from the company’s CEO. While sales of nearly 5 million units is respectable, it falls significantly short of the competition. Evans estimates that despite being released in November, Apple (AAPL) may have sold around 10 million iPad mini tablets and Amazon’s (AMZN) new Kindle Fire likely “outsold the Nexus 7 as well.”