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New Apple TV may launch in March alongside iPad 3 (no, not that Apple TV)

Apple reportedly plans to launch a new Apple TV next month that will feature a faster processor along with other enhancements. Apple watcher 9to5Mac on Tuesday reported that the Cupertino, California-based technology giant plans to refresh its Apple TV offering in March alongside the iPad 3. To be clear, this is not the HDTV Apple is rumored to be working on, but rather the somewhat popular iOS-powered set-top box. 9to5Mac’s source says the new Apple TV will be powered by a faster dual-core processor, perhaps the “Apple A5x” that has been rumored recently, and it will feature better video playback performance as well. Earlier rumors suggested that Apple’s new Apple TV might also feature Siri voice command integration, a Bluetooth 4.0 remote and support for Apple’s rumored upcoming 1080p iTunes content, but none of these rumors have been confirmed.

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Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.