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Apple’s Siri-enabled iTV already being tested by potential partners, report claims

Prototypes of Apple’s upcoming HDTV are already being tested by multiple potential carrier partners Apple is trying to woo, The Globe and Mail reports. The Canadian paper calls the iTV “a product that has the potential to revolutionize TV viewing by turning conventional televisions into gigantic iPads,” and claims at least two Canadian carriers are currently testing the Apple television in their labs. Apple’s forthcoming iTV can be controlled using voice commands or by making gestures in the air, and it supports Web browsing as well according to the report. Apple is said to be in talks with Canadian carriers Rogers and BCE regarding potential broadcast partnerships in Canada, though the content and terms Apple is seeking are unclear. Apple is expected to launch an iOS-powered HDTV later this year that will replace the conventional remote control with voice commands interpreted by Siri. The iTV may also offer a customized channel subscription model and iOS app support according to earlier rumors.

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Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.