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Apple’s Siri-enabled iTV already being tested by potential partners, report claims

Prototypes of Apple’s upcoming HDTV are already being tested by multiple potential carrier partners Apple is trying to woo, The Globe and Mail reports. The Canadian paper calls the iTV “a product that has the potential to revolutionize TV viewing by turning conventional televisions into gigantic iPads,” and claims at least two Canadian carriers are currently testing the Apple television in their labs. Apple’s forthcoming iTV can be controlled using voice commands or by making gestures in the air, and it supports Web browsing as well according to the report. Apple is said to be in talks with Canadian carriers Rogers and BCE regarding potential broadcast partnerships in Canada, though the content and terms Apple is seeking are unclear. Apple is expected to launch an iOS-powered HDTV later this year that will replace the conventional remote control with voice commands interpreted by Siri. The iTV may also offer a customized channel subscription model and iOS app support according to earlier rumors.


Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.

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