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This brilliant ad makes the best case we’ve seen for buying the Moto X

Published Nov 26th, 2014 6:30PM EST

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Ah, if only the Moto X had always been supported by this kind of awesome ad campaign, it might have sold more units. Motorola has posted a brilliant ad for the 2014 Moto X that shows us just how much fun it can be to customize our own phone.

FROM EARLIER: Motorola has an awesome Moto X Cyber Monday deal that’s too good to pass up

The ad follows a somewhat ridiculous Motorola fan named Ben who is constantly making changes and adjustments to his new Moto X through the Moto Maker online portal. Every time he makes a change, a doppelgänger working in a cartoonish replica of a Motorola factory must scramble around to implement last-minute fixes. Ben doesn’t hesitate to make his device as silly as possible either, because he asks for an inscription on it that simply reads, “The Panda King.”

The first-generation Moto X also had Moto Maker support, although it was initially restricted to customers who bought their device through AT&T and it wasn’t given the kind of proper marketing push that it seems to be getting with this new ad campaign. The 2014 version of the Moto X is one of our favorite phones released this year so we’re happy to see it getting the kind of quality ads it deserves.

Check out the full video below.

Brad Reed
Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.