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Motorola CEO defends XOOM tablet’s $800 price tag

Zach Epstein
February 17th, 2011 at 3:50 PM

At Mobile World Congress on Wednesday, Motorola Mobility chief executive Sanjay Jha came to the defense of the company’s decision to price its first Android tablet at $800. The Motorola XOOM will be a flagship Android tablet when it launches in the near future, and Motorola has slapped on a flagship price tag. With 3G connectivity, the 32GB XOOM will be $70 more expensive than an Apple iPad with the same amount of storage. “We felt that our ability to deliver 50Mbps would justify the $799 price point,” Jha told reporters at Mobile World Congress. “It is 32GB with 3G and a free upgrade to 4G. Being competitive with iPad is important. We feel that from the hardware and capabilities we deliver, we are at least competitive and in a number of ways better.” Of note, the 3G XOOM will reportedly also require users to purchase at least one month of cellular data service in order to unlock Wi-Fi connectivity — ostensibly adding another $30 onto the price of the XOOM and making it a full $100 more expensive than the comparable iPad model. The Wi-Fi-only XOOM will be priced in line with the comparable iPad model at $600.

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Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.




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