Samsung’s smartphone commercials didn’t really begin to generate any buzz until the company took aim at Apple and started to mock its products and users. Now, it appears Microsoft is going to try to take the same road to riches with Windows 8 and Windows RT. Alongside a new campaign that compares Windows RT tablets like the ASUS VivoTab Smart to the competition, Microsoft has debuted a clever ad that pits Apple’s iPad against Windows RT. As the commercial shows off various features of Microsoft’s tablet OS, Siri on Apple’s iPad continuously complains that it cannot perform all of the functions being demoed on the Windows slate. The full video follows below.
Video: Microsoft takes a page from Samsung’s Apple-bashing playbook in new ad
Published May 23rd, 2013 10:10AM EDT
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Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.
His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.
