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Microsoft debuts Universal Windows Apps for building cross-platform apps

Microsoft on Wednesday announced a new Universal Windows Apps initiative, which will allow developers to create apps that will work across all form factors, including computers, laptops and smartphones. The new API set for developers will facility the simplified creation of apps and games that work across Microsoft’s three main platforms — Windows 8.1 and Windows Phone 8.1. The move could turn out to be hugely important as Microsoft has previously struggled in its efforts to draw top developers over to its new desktop platform and to its mobile platforms.

Watch live as Microsoft discusses Universal Windows Apps and other new products unveiled at its Build 2014 keynote.

Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.