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Surface Pro ad pitches tablet as perfect way to bring breakdancing, beatboxing to offices [video]

February 11th, 2013 at 1:45 PM
Microsoft Surface Pro Ad

Microsoft (MSFT) is refusing to give up on its dance fetish for Surface ads. In the first ad for its Surface Pro tablet, Microsoft shows how the Surface Pro can transform a mundane office into an ’80s-style block party complete with breakdancing and a human beatbox. Microsoft’s decision to demonstrate how easy it is to pop and lock with the Surface Pro seems somewhat puzzling since the tablet is being targeted at corporate users who probably don’t want a device that will help them catch up with fads that went out of style 25 years ago. Additionally, the first Surface RT ad’s elaborate choreography hasn’t exactly helped the tablet sell millions of units, so it’s strange to see Microsoft again employ this strategy with a more business-oriented version of the Surface. The full video of the ad is posted below.




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