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How times have changed: Microsoft now eagerly courting Apple developers for Windows Phone 8

Published Dec 20th, 2012 10:36AM EST
Microsoft Courts iOS Developers

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A decade or so ago, Apple (AAPL) was the company that had to work its tail off trying to get developers to port their Windows-based games and applications over to its desktop operating system. But with the rise of mobile computing, it seems that the tables have turned and Microsoft (MSFT) finds itself in the same place with Windows Phone 8 that Apple once did with OS X back in the days when it was still codenamed “Jaguar.” Technology Review reports that Microsoft last week invited several iOS app developers over to its Mountain View campus in an effort to persuade them to port their iPhone and iPad apps over to Windows Phone 8 and Windows RT devices.

The good news, Technology Review reports, is that developers at the conference seemed quite receptive to Microsoft’s courtship. Tim Burks, who founded the iOS app development and consulting company Radtastical and who helped organize the Silicon Valley iOS Developers’ Meetup group, told the publication that he was particularly impressed with how Microsoft organized its mobile developer tools, which he said were cleanly designed and intuitive to use.

“If you’re a professional dancer, would you want to dance on a stage with broken boards and holes on the floor?” he said. “No, you want to dance on a stage that’s clean and organized. That’s what these guys — especially Apple, and it looks like Microsoft — are like.”

Brad Reed
Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.

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