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No need to panic, you can opt out of ads on new Kindle Fire tablets… for a price [updated]

Updated Dec 19th, 2018 8:35PM EST

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Following Amazon’s (AMZN) announcement of its new Kindle Fire tablets, it was revealed that all models would display advertisements on their lock screens. The feature, known as “Special Offers,” was previously reserved for select Kindle models sold at lower price points. The retail giant does not plan to offer ad-free versions of its new Kindle Fire tablets, which left many people outraged. There is no need to fret, however, as Amazon reportedly confirmed to an Engadget reader that an option to remove the ads “will be announced soon” — although users may be forced to pay a little extra to remove ads from the tablet.

UPDATE: An Amazon spokesperson confirmed to CNET that “there will be no way to buy out of the Special Offers ads.”

UPDATE 2: Amazon seems to have had a change of heart and has now confirmed that users will have the ability to opt-out of Special Offers ads for $15.


Dan joins the BGR team as the Android Editor, covering all things relating to Google’s premiere operating system. His work has appeared on Fox News, Fox Business and Yahoo News, among other publications. When he isn’t testing the latest devices or apps, he can be found enjoying the sights and sounds of New York City.