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iTunes variable pricing goes live

Updated Dec 19th, 2018 6:17PM EST

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Things like this happen in three stages: 1) You find out it’s going to happen. 2) You curse Apple. 3) You accept the fact that Apple is king when it comes to making money and cough up the extra cash. Masked as part of a trade off with major labels to facilitate DRM-free iTunes tracks, Apple announced back in January that it would introduce a new variable pricing structure where tracks would be $0.69, $0.99 or $1.29 depending on popularity. Today, the new tiered pricing has gone live. As you can see above, it apparently doesn’t take much for some tracks to hit the $1.29 price point — track two has its popularity indicator just over half full and it’s already there. For some however, the new pricing model could be a good thing. The super cool loners among you who are into niche genres like uber-unsing-emo-screamo-core, may find your monthly iTunes bills dropping thanks to the new $0.69 tier for less popular music. Good luck though; even the most obscure bands and tracks we dug up in a few minutes of searching were listed at $0.99 despite having no bars in the popularity column. Anyone find a $0.69 track? Let us know in the comments section.

Thanks, James!

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.