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iPhone share among recent smartphone buyers nearly doubles in Q4, Nielsen says

Updated Dec 19th, 2018 7:42PM EST

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The share of recent smartphone buyers in the United States who chose Apple’s iPhone over rivals in the fourth quarter nearly doubled compared to the three months ending in October 2011, Nielsen said on Wednesday. The market research firm polled recent smartphone acquirers in December and found that 44.5% of buyers purchased an iPhone over the three months leading up to the survey. Meanwhile, 46.9% of respondents said they purchased an Android smartphone and 4.5% said they bought a BlackBerry. A similar poll conducted in October found that 25.1% of recent acquirers purchased an iPhone compared to 61.6% who purchased an Android phone and 7.7% who chose a BlackBerry smartphone. Nielsen also noted that among recent smartphone buyers between October and December who purchased an iPhone model, 57% bought an iPhone 4S. In the fourth quarter, Nielsen found that Android held its OS market share lead with 46.3%, followed by iOS (30%), BlackBerry OS (14.9%), Windows Mobile (4.6%), webOS (1.4%), Symbian (1.4%) and Windows Phone (1.3%). Additional charts highlighting Nielsen’s findings follow below.


Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.