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iPhone sales seemingly slowing more than expected – more prices slashed as iPhone 5 nears

Updated Dec 19th, 2018 8:32PM EST

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With the unveiling of Apple’s (AAPL) next-generation iPhone less than a month away, sales of the company’s currently available iPhones are seemingly slowing more than expected. Last week, Sprint (Sslashed $50 off the price of each of Apple’s iPhone 4S models, and the carrier also announced it was waiving its $36 activation fee. Now, Target (TGT) and Best Buy (BBY) are both offering sales of their own on various versions of Apple’s iPhone, according to AllThingsD.

Target is offering 16GB AT&T (T) and Verizon Wireless (VZ) iPhone 4S models for $179.99, while the 8GB iPhone 4 can be had for just $49.99 at Best Buy. Discounts on Apple’s iPhone models are rare but not unheard of, however a wave of sales across this many retailers is hardly common, and Apple’s own willingness to match Sprint’s $50 discount on the iPhone is indeed a first.

Apple’s next-generation iPhone will be unveiled at a press conference on September 12th, and is expected to feature a larger 4-inch display, NFC, 4G LTE and a new thinner case when it launches on September 21st.


Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.