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Is a larger screen really the most sought-after iPhone 6 feature? Survey says no

Zach Epstein
July 14th, 2014 at 12:13 PM
iPhone 6 Sales

Apple has known for years that consumers want an iPhone with a larger display, as was revealed recently when an internal Apple document from 2012 was revealed during the Apple-Samsung patent trial. But now that iPhones with big screens finally appear to be in the works for launches later this year, a new question is raised: Is a larger display really the most desired new iPhone 6 feature among potential iPhone buyers?

According to one new survey, the answer is no.

FROM EARLIER: These are the most gorgeous iPhone 6 renders we have ever seen

Gadget deal site WalletHero polled more than 1,500 future iPhone 6 buyers in an effort to determine what their most sought-after features are on Apple’s next-generation iPhone 6. The most common response, as it tunes out was not a larger display.

WalletHero’s poll found that the most desired feature in Apple’s upcoming iPhones is better battery life. In fact, a whopping 97% of those polled listed battery life in their responses.

A larger display was the second most common response, with 85% of respondents having listed it. A better camera (73%), faster processor (43%) and microSD card support (37%) rounded out the top five.

Also of note, 34% of the people polled said that they plan to buy Apple’s iPhone 6 online on its release date, and only 3% said they plan to wait in line to purchase the iPhone 6 at a store. 63% of respondents said they plan to purchase the iPhone 6, but they’re not sure when.

Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.




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