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More signs the iPhone 6 will be the best selling smartphone of all time

Published May 30th, 2014 10:40AM EDT
iPhone 6 Sales

Apple doesn’t break down sales figures for its individual iPhone models each quarter, but industry watchers seem to unanimously agree that the company’s flagship iPhone 5s is the best-selling smartphone ever. Before that, it was the iPhone 5. And before that, the iPhone 4S. Nothing is a sure thing in this industry, but there are plenty of indications that Apple’s next-generation iPhone 6 will take the crown once again following its debut later this year.

Now, the mobile analysts at market research firm Kantar have thrown some more supporting evidence on the pile.

Apple is known for its shockingly high customer loyalty and retention, and Kantar’s latest study reiterates that iPhone owners are a tough bunch to sway.

The firm polled iPhone owners in the United States and found that among those who plan to purchase a new phone within the next 12 months, 88% of them will buy another iPhone.

Samsung is Apple’s biggest rival and the company has made huge progress in the U.S. where customer loyalty is concerned. According to Kantar’s study, 76% of Samsung phone owners who plan to upgrade within 12 months intend to stick with a Samsung device.

But there is still no smartphone maker in the world that can match Apple when it comes to customer loyalty. Add in the notion that larger-screened iPhones could potentially steal a ton of business away from Android phone makers, and we’re likely looking at yet another record launch for Apple in 2014.

Apple’s next-generation iPhone 6 is expected to debut in September with a brand new design and a larger 4.7-inch screen. Then, an even bigger new iPhone with a 5.5-inch display is expected to debut ahead of the holidays.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.