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Apple iPad mini first impressions

November 2nd, 2012 at 2:18 PM
iPad mini first impressions

Almost from the beginning, Apple (AAPL) has been rumored to have been looking at manufacturing a smaller iPad. While the company delivered in form factor, finish, materials, and quality, there has been one thing most industry watchers have wanted… a smaller price. Well, too bad. I have been wanting a smaller iPad for a long time, especially since the 3rd-generation iPad was thicker and heavier instead of thinner and lighter. It’s taken me a while to figure out Apple’s strategy here, but it’s actually quite simple.

To me, the 10-inch iPad is the computer replacement for a lot of people. Not everyone can go without a laptop or desktop as their primary machine, but more and more people are choosing an iPad over a traditional computer. The 10-inch iPad fits perfectly into that role. The 8-inch iPad, however, doesn’t. This is absolutely a more portable, bring-it-everywhere-you-go type of appliance, and from the moment I picked it up, it all made sense.

The level of quality Apple brings to the table here is, well, just as you’d expect. A beautiful slab of aluminum that’s pencil thin, with chamfered edges, small bezels, and a great almost-8-inch display. Compared to other tablets, there is no comparison except for the screen resolution. Yes, it’s not Retina-level, and yes, other tablets have a higher resolution display, but in the end I think the tradeoff is well worth it. It’s better than an iPad 2 screen, though way worse than the current 10-inch iPad, but colors seems to be better than the iPad 2. I can’t wait until my LTE version gets here, because this thing is coming with me everywhere.

Jonathan Geller is the founder of Boy Genius Report, now known as BGR, and one of the biggest tech & mobile destinations in the world.

BGR was acquired by leading digital media company PMC in April 2010 and Jonathan is President and Editor-in-chief of BGR Media, LLC. Jonathan was named to Forbes' coveted 30 under 30 list in 2016, and frequently appears as a commentator on news channels such as CNBC, Fox News, ABC News and Bloomberg.

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