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Ikea’s secret passion unearthed: When it’s not making furniture, it designs emoticons

Published Feb 11th, 2015 5:45PM EST
Ikea Emoticons iOS and Android
Image: App Store

There are many reasons to love Ikea — or hate it, depending on your experiences with the Swedish company — but smartphone app design probably isn’t one of them. It may be soon, however, because for some strange reason, the company has come up with a smartphone app that focuses on… wait for it… emoticons.

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The purpose of the app is to bridge the gap in communication between men and women, the company hilariously says in the promo video.

Ikea’s Emoticons is the app in question, available for both iOS and Android, and it’s supposed to remove any misunderstandings that might appear between loved ones while texting.

Even though it all sounds like a parody, an Ikea shenanigan meant to further promote its products, the apps are quite real and they can be installed right away free by going to iTunes (see this link) or Google Play (see this link).

And yes, you can expect emoticons related to Ikea furniture to pop up in the app as well.

A video introducing Ikea Emoticons follows below.

Chris Smith
Chris Smith Senior Writer

Chris Smith has been covering consumer electronics ever since the iPhone revolutionized the industry in 2008. When he’s not writing about the most recent tech news for BGR, he closely follows the events in Marvel’s Cinematic Universe and other blockbuster franchises. Outside of work, you’ll catch him streaming almost every new movie and TV show release as soon as it's available.