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Ikea just figured out how to make movie theaters even cooler

Published Dec 15th, 2014 7:15AM EST
Ikea Cinema Bedroom Experience

Just going to your favorite movie theater to watch a new release with your friends or family isn’t cool enough, Ikea Russia apparently believes, so the company figured out a way to significantly improve your whole movie experience. Sure, Ikea had to promote some of its furniture in the process — after all, that’s its bread and butter — but the company still managed to make movies a lot better in the kind of cinema it imagined.

FROM EARLIER: This Ikea desk takes working from home to a whole new level

For a week, Ikea Russia offered moviegoers in Khimki, Russia a completely new movie watching experience, Design Taxi reported. The company has refurbished a cinema hall into a huge bedroom, filled with plenty of beds and other Ikea furniture.

After buying their tickets, moviegoers have soon discovered the surprise waiting for them inside: fully-functional beds replacing boring seats, waiting to offer them a more than comfortable movie-watching experience.

A video showing this particular Ikea publicity stunt follows below.

IKEA Bedroom Cinema from Instinct on Vimeo.

Chris Smith Senior Writer

Chris Smith has been covering consumer electronics ever since the iPhone revolutionized the industry in 2008. When he’s not writing about the most recent tech news for BGR, he brings his entertainment expertise to Marvel’s Cinematic Universe and other blockbuster franchises.

Outside of work, you’ll catch him streaming almost every new movie and TV show release as soon as it's available.