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Hulu Plus subscription may be cut in half

With all of the options currently available for streaming movies and TV shows over the Internet, many wondered how Hulu would fare with its recently launched Hulu Plus service. The answer, as it turns out, may be not so great. Hulu Plus currently costs subscribers $9.95 per month. The subscription fee brings with it a larger catalog of content and the ability to stream Hulu on a variety of devices including the iPad, PlayStation 3 and Xbox 360. According to a new report from The Wall Street Journal’s MediaMemo blog, adoption may be significantly slower than Hulu might have hoped. The company is apparently considering a 50% price drop just a few short months after having launched the service this past July. The supposed new subscription, $4.95, would certainly be much more appealing. Whether or not it will accelerate Hulu Plus adoption in the face of Netflix’s Watch Instantly service and free streaming provided on studio websites remains to be seen.

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Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.