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Hulu Plus subscription may be cut in half

With all of the options currently available for streaming movies and TV shows over the Internet, many wondered how Hulu would fare with its recently launched Hulu Plus service. The answer, as it turns out, may be not so great. Hulu Plus currently costs subscribers $9.95 per month. The subscription fee brings with it a larger catalog of content and the ability to stream Hulu on a variety of devices including the iPad, PlayStation 3 and Xbox 360. According to a new report from The Wall Street Journal’s MediaMemo blog, adoption may be significantly slower than Hulu might have hoped. The company is apparently considering a 50% price drop just a few short months after having launched the service this past July. The supposed new subscription, $4.95, would certainly be much more appealing. Whether or not it will accelerate Hulu Plus adoption in the face of Netflix’s Watch Instantly service and free streaming provided on studio websites remains to be seen.


Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.

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