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HTC announces Desire X

Zach Epstein
August 30th, 2012 at 10:00 PM

Struggling smartphone vendor HTC (2498) on Thursday unveiled a new entry-level smartphone it hopes will resonate with buyers who by and large haven’t been sold on the company’s One-series Android handsets yet. While pricing hasn’t yet been announced, the HTC Desire X appears to be a budget-friendly smartphone with a dual-core 1GHz Snapdragon processor, a 4-inch WVGA touchscreen display, a 5-megapixel camera with HTC’s fantastic ImageChip technology, Beats Audio and Android 4.0 Ice Cream Sandwich beneath HTC’s Sense UI and service layer. The Desire X will be released in select European and Asia Pacific markets beginning next month, and U.S. launch details were not announced.


A seriously entertaining, powerful and social smartphone with a state of the art camera
that includes VideoPic™ for simultaneous image and video capture and Continuous Shooting
for capturing multiple fast-paced action photos

BERLIN, GERMANY – IFA – 30th August, 2012 – HTC, a global leader in mobile innovation
and design, today unveiled the HTC Desire X, an affordable smartphone that delivers a
state of the art camera, stunning sound and incredible processing power and speed. Tuned
with HTC exclusive Beats Audio™, this device also delivers a dual-core 1GHz Qualcomm ®
Snapdragon S4™ processor and social features that enable you to stay better connected.

“HTC Desire X is an extension of your social life,” said Jason Mackenzie, President, Global
Sales and Marketing for HTC Corporation. “If you’re looking to enjoy and share high quality
multimedia, wherever you are, this is the phone for you. It not only looks and sounds great,
but also provides a super-fast, highly personal mobile experience at a great price.”

Iconic design, powerful performance
This striking design is built to withstand everyday life while remaining both slim and
compact. With the inclusion of HTC Sense® and Android™ 4.0, every individual’s experience
is completely personal. The impressive 4-inch super LCD WVGA screen on the HTC Desire
X with increased viewing angle also means that everything will appear in vivid colour and
with amazing clarity.

State of the art camera
Perfect for point-and-shoot spontaneity, the 5 megapixel camera on the HTC Desire X takes
fantastic photographs, even in challenging low-light conditions, thanks to HTC’s proprietary
ImageChip, a f/2.0, 28mm wide-angle lens, BSI sensor, HDR mode and automatic adjustable
flash. When capturing content you won’t need to choose between video or photos again,
with VideoPic you can to take video and stills at the same time. This smartphone can even
record the most fleeting of moments with superfast activation (within 1 second) and auto
focus with Always Focus. What’s more, one-press Continuous Shooting allows you to
capture multiple photos of fast-paced action, be it a medal-winning sprint or the family dog.

Sharing made easy
Saving and sharing photos, videos and files is easy on HTC Desire X – with one touch you
can instantly share content with your friends and family via email, text or social networks.
Dropbox integration also gives you 25GB of free online storage for two years*.

Authentic Sound
Delivering deep bass and richer, more powerful sound, integrated Beats Audio on the HTC
Desire X makes you feel like you are actually hearing your music in the studio. With Beats
headphones, you can also enjoy a superior listening experience thanks to HTC Desire X
specifically tuned audio profiles. What’s more, the phone also supports High Definition
wireless audio through Bluetooth®.

HTC Desire X will be available in selected markets across EMEA and Asia Pacific from
September 2012.

* Dropbox 25GB of free storage deal is available to those who sign up to it before the end of
2013. Sign up using the HTC Desire X device. Dropbox is provided by a third party.

Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.

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