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No end in sight for HTC’s downward spiral

HTC 2014 Sales Projection

2012 was a bad year for HTC, 2013 has been even worse and 2014 may be the worst yet. Focus Taiwan points us to a recent research note from Morgan Stanley that projects HTC’s smartphone shipments will fall by an additional 33% year-over-year in 2014 largely because the company can’t keep up with Apple and Samsung in the over-saturated high-end market and because it doesn’t have a strong strategy for selling devices in the low-end market. This comes as particularly unwelcome news for HTC, which reported a quarterly loss of $100 million in Q3 2013 and has been seeing its employees jump ship by allegedly stealing its trade secrets and selling them to a municipal government in China. If things get much worse, then not even Robert Downey Jr.’s star power will be able to save the hapless Taiwanese company.

Prior to joining BGR as News Editor, Brad Reed spent five years covering the wireless industry for Network World. His first smartphone was a BlackBerry but he has since become a loyal Android user.