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Waze CEO on why Google bought his company: Waze is Google Search for the real world

Published Jun 14th, 2013 12:30PM EDT
Google Wave Acquisition

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Why was Google willing to pay what several reports claim to be $1 billion or more for Waze? According to Waze CEO Noam Bardin, the answer is simple: As important is Google’s search product is to the Internet is as important as Waze is for searching the real world. “General navigation and maps, are really the ‘search’ for mobile,” Bardin told Forbes in a previously unpublished interview from January. While his comments didn’t pertain specifically to the Google deal, of course, they relate to the value Waze has to users and, ultimately, to Google. According to Bardin’s vision, people will “use a Google search bar to scour the web today, and Waze to search the real world tomorrow.” The CEO had plenty more to say in the interview, which is linked below, and Forbes’ unnamed sources claim that the Waze deal cost Google more than $1 billion.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.


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