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Statistical analysis finds Google shuts down 35% of its services

Google Services Shut Down

A statistical analysis of Google’s track record has found that more than one out of every three services Google launches ends up being shut down. recently published an extensive analysis of Google’s launches over the years in an effort to find closure patterns and maybe even predict which current and new services might be shuttered in the future. In doing so, the site found that a sizable chunk of Google’s product portfolio — 35% — has been shut down over the years.

The study sought to find common threads in Google products that have survived over the years, and it found several. Google services that are directly profitable tend to stick around, obviously, such as Google’s advertising products. Social products usually aren’t so lucky, and neither are Google’s acquisitions — products developed in-house from start to finish have a much better chance of surviving the test of time.’s study is a lengthy read, but it’s also a good one that could help people avoid the heartache of adopting new Google services that have a high probability of being shuttered. As Google Reader users scramble to find alternatives before Google closes the door on the service this summer, this study couldn’t have come at a better time.

Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.

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