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Google laughs off Microsoft’s Scroogled merchandise stunt

Published Nov 22nd, 2013 6:30PM EST
Google Microsoft Scroogled T-Shirt Response

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Does Google feel intimidated by Microsoft’s “Scroogled” merchandise campaign? Don’t be silly, of course it doesn’t. A Google spokesperson told The Verge that Microsoft’s decision to sell anti-Google shirts on its website “comes as no surprise” because “competition in the wearables space really is heating up.” The Google statement is something of a subtle dig at Microsoft, which so far looks like it might be late to the game for producing wearable computers, even as Google, Samsung and others have already started building smartwatches and headsets such as Google Glass. Of course, Microsoft could get the last laugh in this case if it turns out the wearable computing market is a bust and if consumers shun Google Glass just like they’ve been reportedly shunning the first-generation Galaxy Gear.

Brad Reed
Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at BGR.com and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.