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Geared for failure: Samsung smartwatch return rate reportedly tops 30%

Samsung Galaxy Gear Return Rate

When a Samsung exec reportedly admitted that the Galaxy Gear smartwatch “lacks something special,” he wasn’t kidding. Leaked sales documents obtained by show that the return rate for the Galaxy Gear “is trending above 30%” in Best Buy stores, an alarmingly high rate for a device that Samsung had hoped would give it an early edge in the smartwatch wars with Apple, Google and other major tech companies. The leaked memo also shows that Samsung is asking retail employees to get a better handle on why the Gear has such a high return rate. Although the Gear is a first-of-its-kind smartwatch that’s been given a terrific ad campaign, it has been widely panned by many reviewers as not delivering much of value to its users.

Prior to joining BGR as News Editor, Brad Reed spent five years covering the wireless industry for Network World. His first smartphone was a BlackBerry but he has since become a loyal Android user.