Click to Skip Ad
Closing in...

Geared for failure: Samsung smartwatch return rate reportedly tops 30%

Updated Oct 30th, 2013 2:55PM EDT
Samsung Galaxy Gear Return Rate

If you buy through a BGR link, we may earn an affiliate commission, helping support our expert product labs.

When a Samsung exec reportedly admitted that the Galaxy Gear smartwatch “lacks something special,” he wasn’t kidding. Leaked sales documents obtained by show that the return rate for the Galaxy Gear “is trending above 30%” in Best Buy stores, an alarmingly high rate for a device that Samsung had hoped would give it an early edge in the smartwatch wars with Apple, Google and other major tech companies. The leaked memo also shows that Samsung is asking retail employees to get a better handle on why the Gear has such a high return rate. Although the Gear is a first-of-its-kind smartwatch that’s been given a terrific ad campaign, it has been widely panned by many reviewers as not delivering much of value to its users.

Brad Reed
Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.