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Gold fever: Apple reportedly boosting gold iPhone 5s production by 33% to meet demand

Published Sep 20th, 2013 10:05AM EDT
Gold iPhone 5s Demand

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Just like we said, the iPhone 5s had to be gold. Sales of Apple’s new flagship iPhone 5s have finally begun around the world and while supply is extremely limited, as we reported it would be, demand for the new gold model appears to be much higher than everyone expected. In fact, it’s even much higher than Apple expected. According to a report from The Wall Street Journal, Apple has instructed its manufacturing partners in the East to increase gold iPhone 5s production by 33%. New orders placed for gold iPhone 5s units online already won’t be delivered until sometime in October so for the sake of the flashy among us, let’s hope Apple’s partners can kick up production quickly.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.