Click to Skip Ad
Closing in...
  1. Early Prime Day Deals
    08:06 Deals

    10 incredible early Prime Day deals that are about to end at Amazon

  2. Best Prime Day TV Deals
    16:38 Deals

    Best Prime Day TV deals: Samsung, LG, Vizio, and more

  3. Best Prime Day Phone Deals
    18:12 Deals

    Best Prime Day phone deals: Apple iPhone, Samsung Galaxy and more

  4. Amazon Deals
    07:57 Deals

    10 deals you don’t want to miss on Sunday: Rare Nest Thermostat deal, $6 Kasa smart plugs, Instant Pot accessories, more

  5. Best Prime Day Apple Deals
    12:00 Deals

    Amazon Prime Day 2021: Best Apple deals




Facebook revenue set to ‘explode’ after mobile app gets clogged up with more ads

November 26th, 2012 at 1:20 PM
Facebook Mobile App Revenues

Facebook (FB) may finally be figuring out how to make money on mobile. Analysts at BTIG are now projecting that Facebook’s ad revenues will “explode” in the fourth quarter of 2012 on the strength of all the ads that it’s putting into its mobile app. Overall BTIG says that ad revenues will increase by 42% in Q4 while total revenues will increase by 37% to $1.55 billion. However, the analysts also believe Facebook’s revenue explosion may be something of a Pyrrhic victory because the company will eventually wreck its mobile user experience by clogging up users’ limited screen space with annoying advertisements. All the same, BTIG says this long-term mistake should goose Facebook profits in the short-term, which is why the firm has have generously upgraded the company’s shares to a Neutral rating from the previous Sell rating.




Popular News