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Dell Setting Sights on iPod, Again

Updated Dec 19th, 2018 6:02PM EST

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It has been almost two years since Dell’s last shot at the portable audio player market and it didn’t go well to say the least. In a nutshell, one little word with four little letters basically spoiled its plans. Here we are two years later and it looks like Dell is going to be taking another crack at the market that wasn’t at all eager to embrace it in the past. According to the Wall Street Journal however, there may be a bit of a twist this time. First of all DRM is no longer a barrier. As we know, DRM has pretty much been ditched in an effort to loosen the iTunes stranglehold on the digital download domain. Secondly, we have a reported price point in the sub-$100 range. While there is currently no word on how many sizes / models Dell is currently working on, there will be a model available for less than $100; an attractive price point indeed. Then we have the nature of the player itself. Apparently it will be aimed at Dell’s own subscription service as opposed to user libraries. Comes With Music competitor? With all that said, apparently Dell is shooting for a September release which might not work out so well for them (again) if the iPod Touch rumor turns out to be true.


Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.