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Creative to unveil new Zii processor at CES

Updated Dec 19th, 2018 6:11PM EST
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Everything you know is about to change… That is the tag line found on a Creative teaser page tied to a brand new processor the company will be unveiling at CES next month. Dubbed Zii, the new processor comes along side a newly-trademarked phrase, “Stemcell computing,” which bears absolutely no meaning at this point in time. As such, the only thing we can say with any certainty about the upcoming announcement is that Creative does not intend to market the new chip to pro-lifers. Marcom initiatives like this often make sensational claims in an effort to build hype but we still have some big expectations as Creative fan sites claiming to know what the company is up to seem pretty excited as we get closer to the announcement, now just over a week away. The new chip is reportedly intended for use in “a variety” of upcoming products though we have no idea what those products might be or how the Zii might benefit them. So sound off in the comments – what do you guys think Creative has planned for CES and more importantly, will it even matter as far as Creative’s US market share is concerned?

[Via Newlaunches]

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Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.

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